The W3C's HTML5 documentation says that header strength (h1–h6) is
only important per section, but their validator[0] recommends only
using one h1.
[0] https://validator.w3.org/
Headers are a semantic element that help computers understand the
content. In general, header tags should follow rank order, but the
most important is that the first header inside a section will serve
as the title in a table of contents, etc, but since article sections
stand alone as independent documents, I like the idea of explicitly
starting with H1 tags.
See: http://diveinto.html5doctor.com/semantics.html
The HTML5 <article> tag represents a complete, or self-contained,
composition in a document. Headers are a semantic HTML5 element
that helps computers understand the content.
Partials are nice, but blocks are a better base construct. Right
now there is basically only layouts/_default/baseof.html that is
doing most of the work.
See: https://gohugo.io/templates/blocks