diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index f8867aa..e486e3b 100644
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -4,6 +4,10 @@
   <head>
     {{ partial "head-meta.html" . }}
 
+    {{ block "schema-dot-org" . }}
+      <!-- schema.org metadata differs for Nodes and Pages -->
+    {{ end }}
+
     <link rel="canonical" href="{{ .Permalink }}">
 
     <title>{{ block "title" . }}{{ .Site.Title }}{{ end }}</title>
diff --git a/layouts/_default/list.html b/layouts/_default/list.html
index 60d6295..3aa7d31 100644
--- a/layouts/_default/list.html
+++ b/layouts/_default/list.html
@@ -1,3 +1,28 @@
+{{ define "schema-dot-org" }}
+<script type="application/ld+json">
+{
+  "@context": "http://schema.org",
+  "@type": "Blog",
+  {{/* Google recommends the headline be no more than 110 characters */}}
+  "headline": {{ substr .Site.Title 0 110 }},
+  "url" : {{ printf "%s" .Permalink }},
+  "author": {
+    "@type": "Person",
+    "name": {{ .Site.Params.author }}
+  },
+  {{ with .Site.Social.GooglePlus }}
+  "publisher": {{ printf "%s" . }},
+  {{ end }}
+  {{/* all of the site's categories/tags, from Hugo's tpl/template_embedded.go */}}
+  "keywords": "{{ range $plural, $terms := .Site.Taxonomies }}{{ range $term, $val := $terms }}{{ printf "%s," $term }}{{ end }}{{ end }}"
+  {{ with .Site.Params.description }}
+  ,
+  "description": {{- . -}}
+  {{ end }}
+}
+</script>
+{{ end }}
+
 {{ define "main" }}
 
 {{ $paginator := .Paginate (where .Data.Pages "Type" "post") }}
diff --git a/layouts/_default/single.html b/layouts/_default/single.html
index 8c2eb13..f8a628b 100644
--- a/layouts/_default/single.html
+++ b/layouts/_default/single.html
@@ -1,4 +1,50 @@
 {{ define "title" }}{{ .Title | markdownify }} | {{ .Site.Title }}{{ end }}
+
+{{ define "schema-dot-org" }}
+<script type="application/ld+json">
+{
+  "@context": "http://schema.org",
+  "@type": "BlogPosting",
+  {{/* Google recommends the headline be no more than 110 characters */}}
+  "headline": {{ substr .Title 0 110 }},
+  {{- with .Params.images -}}{{ range first 1 . }}
+  "image": {
+    "@type": "ImageObject",
+    "url": {{ . | absURL }}
+  },
+  {{- end -}}{{ end }}
+  "url": {{ printf "%s" .Permalink }},
+  "wordCount": "{{ .WordCount }}",
+  {{ $ISO8601 := "2006-01-02T15:04:05-07:00" }}
+  {{ if not .PublishDate.IsZero }}
+  "datePublished": {{ .PublishDate.Format $ISO8601 }},
+  {{ else }}
+  "datePublished": {{ .Date.Format $ISO8601 }},
+  {{ end }}
+  {{ if not .Lastmod.IsZero }}
+  "dateModified": {{ .Lastmod.Format $ISO8601 }},
+  {{ end }}
+  {{ with .Site.Social.GooglePlus }}
+  "publisher": {{ printf "%s" . }},
+  {{ end }}
+  "author": {
+    "@type": "Person",
+    "name": {{ .Params.author | default .Site.Params.author }}
+  }
+  {{ if or (.Params.categories) (.Params.tags) }}
+  ,
+  "keywords": "{{ with .Params.categories }}{{ range $i, $e := . }}{{ if $i }},{{ end }}{{ $e }}{{ end }},{{ end }}{{ with .Params.tags }}{{ range $i, $e := . }}{{ if $i }},{{ end }}{{ $e }}{{ end }}{{ end }}"
+  {{ end }}
+
+  {{- with .Params.description -}}
+  ,
+  "description": {{ . }}
+  {{ end }}
+}
+</script>
+
+{{ end }}
+
 {{ define "main" }}
 {{ $dateFormat := default "Mon Jan 2, 2006" (index .Site.Params "date_format") }}
 
diff --git a/layouts/partials/head-meta.html b/layouts/partials/head-meta.html
index 462ce1c..61a23c1 100644
--- a/layouts/partials/head-meta.html
+++ b/layouts/partials/head-meta.html
@@ -2,7 +2,6 @@
 <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
 
 {{ template "_internal/opengraph.html" . }}
-{{ template "_internal/schema.html" . }}
 {{ template "_internal/twitter_cards.html" . }}
 
 {{- with .Site.Params.google_verify_meta -}}
